The Olympics Of (in) Moment Marketing
A brand cannot and should not appear to take advantage of an individual’s success for its promotion -The Olympics of (in) moment marketing❌❌
A brand cannot and should not appear to take advantage of an individual’s success for its promotion -The Olympics of (in) moment marketing❌❌
THE USE OF CLEVER ADVERTISING MESSAGE
CALLED MOMENT MARKETING
Remember this? 4, Trends like lRasode me kaun tha' or 'Party ho rahi hai' spread like wildfire and many brands used these trends with their own creative take!
Considering this Olympic (Tokyo 2020), India got the highest number of medals ever. Whenever there was a win by India, brands jumped on the moment marketing wagon -Dominos, Vicks, Happydent, etc.
While posting a congratulatory message on Twitter handle is not a crime, including the brand in the message to advertise is definitely not ethical!
BRAND CANNOT
ND SHOULD NOT PPEAR TO TAKE DVANTAGE OF AN INDIVIDUALS SUCCESS FOR IR^ PROMOTION
What are your views on this? Do you think this is ethical? Should brands be more supportive and then be a part of the success?
