My Brand Design Process
Let's go behind the scenes...
Let's go behind the scenes...
Shall we?
This is just a sneak peak of what my branding process looks like.
Sometimes, the scope can be really wide having to design a lot more than collaterals diving into packaging, website.
And at time, it can get really small and narrow.
Need something like the examples i showed here for your business?
1. ALIGNING & STRUCTURING
Then i proceed to doing my research to create a full brand plan that outlines the key brand pillars, messaging ideas, positioning statement and brand persona. (it could have more elements depending on the scope & brand.)
2. SRTUCTURING
The next stage involves drafting up logo prototypes. Here i take everything we discuss in the prior sessions converting them into conceptual sketches that may make the final cut.
3. VISUALIZING
I then vectorize the winners and prepare a presentation document for clients presentation.
4. FINALIZING
We agree/disagree on them then move on to designing other brand collaterals which might involve stationery and promotional designs.
