How To Create Logos That Are Timeless
What other timeless logos can you think of?
1. Emotions
The most enduring logos are the ones that trigger an emotion. How do you feel when you see this logo? Happy, thirsty, nostalgic?
2. Ambition
The logo must capture the clients aspirations for the company. Where does the client see themselves in the next 10 years
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3. Colours/Fonts
Colours and fonts absolutely matter. Choose wisely. What does this fake logo remind you of?
4. Trends
Trends might be cool now but they typically have a short life span. This logo has barely changed in almost 50 years.
5. Values
A logo is essentially the visual representation of the companys core beliefs. Timeless logos embrace the company's values
amazon
6. Functionality
It has to work well wherever its applied. The Nike logo has to work on sneakers, apparel and even waterbottles