How Charging Too Little Is Harming The Design Industry

Are you charging enough? When I was 17, I started a business designing and selling tee-shirts. After completing several orders I couldn’t understand why I didn’t make any money.

I hadn’t accounted for labor, inventory and expenses. I just focused on gross sales. And that’s how I went out of business the first time. It was a painful lesson to learn but well worth it.

Today’s guest post is by @4thecreatives. Follow Lauren for more tips like this.

Do you have a story of a time when you screwed up? Please share in the comments.

A designer trying to make a living from her freelance business told me she couldn't charge more than $75 for a logo. 

I had her calculate her expenses to see how much she needed to make per month just to get by and she was shocked. 

There is pricing by packages and there is pricing by client (value-based). In either case, know your baseline income. 

There is pricing by packages and there is pricing by client (value-based). In either case, know your baseline income. 

Expenses + Taxes + Savings + Profit = Baseline Income 

Don't be a "starving artist." 
Instead, make a living doing what you love.