Five Psychological Tactics To Create Charming Copies
Five Psychological Tactics To Create Charming Copies.
Five Psychological Tactics To Create Charming Copies
Five Psychological Tactics To Create Charming Copies.
1. INSERT POSITIVE PHRASES
The human mind comes back for things that made them feel good. Use that to your advantage.
EXAMPLE: 0 Our product will never affect your daily routine.
Our product fits perfectly with your work schedule.
2. TACTIC AMPLIFY HUMAN EMOTIONS
Tweak your copy such that it gets under the skin of your readers.
EXAMPLE: Does your job give a good work-life balance ?
3. USE METAPHORS
Your copy will touch a new high when your words can help paint a picture.
EXAMPLE: 0 Secure Your Family With ABC Insurance.
Gift Your Family The Umbrella Of ABC Insurance During An Unexpected Storm.
4. THE POWER OF CHOICE
Make them feel extra powerful by giving them the freedom to choose.
EXAMPLE:
0 Purchase PQR cement and build a home that lasts.
Home's are forever. Why compromise on quality when you have PQR cement?
5. NUMBERS ARE ALWAYS TRENDY
Say goodbye to vague copies by sprinkling some quantifiable details.
EXAMPLE:
0 Our clients love our services.
We have close to 120 clients who have been using our software for over 3 years.
