5 Techniques To Lure Readers Into Your Copy
5 Techniques To Lure Readers Into Your Copy
5 Techniques To Lure Readers Into Your Copy
Headline is only the first part. How will you retain their attention till CTA?
1. ASK AN UNCOMFORTABLE QUESTION
EXAMPLE: IN THESE TIMES OF LAYOFF, DO YOU HAVE WHAT IT TAKES TO STAY IN THE JOB MARKET? READ TO FIND OUT.
2. CONVINCE THEM WITH SOCIAL PROOF.
EXAMPLE: IF YOU DON'T BELIEVE ME, READ THE TESTIMONIAL SECTION TO FIND OUT HOW MY SERVICES FAST TRACKED MY CLIENTS' BUSINESS.
3. PULL THEM INTO THE BANDWAGON
OVER 500 OF MY STUDENTS HAVE A ACHIEVED WEIGHT LOSS GOALS IN UNDER A MONTH.
4. PLAY THE GAME OF STATS
A HARVARD STUDY RECENTLY PROVED THAT OVER 70% OF MIDDLE-AGED MEN ARE PRONE TO HAIR LOSS. STILL, WANT TO CONTINUE USING THAT TOXIC SHAMPOO?
