8 Strategies To Build And Maintain Costomer Loyalty
Maintaining Customer Loyalty!
8 Strategies To Build And Maintain Costomer Loyalty
Glance upon these steps to maintain efficient customer loyalty.
Follow these simple steps to scale your business for the long term consistently!!
1. OFFER DISCOUNTS
With the latest analytics technology, retailers can provide customers with discounts on products they purchase regularly, as well as products that complement prior purchases. Discounts can also get people to buy from you during typically slow times.
2. Reward Customers
Rewards can either be something a customer works toward or a pleasant surprise. Who wouldn't love a "Buy 10 bagels, get the 11th free" punch card? This gives the customer something to aspire to and increases the chances of them coming back.
3. Promote Your Rewards Program
It's one thing to create a rewards program, but you can hardly expect customers to sign up if they don't know about it. Encouraging sales associates to talk up the program, advertising incentives with in-store displays, sending out email announcements, and more — there are any number of ways to get the word out.
4. Encourage Referrals
A "Refer a Friend" program is an effective way to reward your current customers while also gaining new ones. This can be something like "Give $10 and Get $10" or you can offer reward points for every friend a current customer recommends to your company.
5. Create a Point System
With today's loyalty systems, retailers can offer various types of reward points on purchases, status level, and other customer features. Starbucks excels at this with their mobile app. For every dollar you spend, they reward you with two stars under their Gold Level tier.
6. Partner with Another Company
As we just mentioned, partnering with another relevant brand is a great way to boost your exposure and offer your existing customers more options. For example, if you're a veterinary office, you may partner with the local pet food store. This will get your office's name in front of the pet food store's customers and vice versa.
7. Set Up a Subscription Service
A subscription-based program not only retains a customer for a certain amount of time, it also offers incentives for the customer that they may not receive anywhere else.
8. Ask for Feedback
Letting your customers know that you value their feedback shows that you're committed to consistently improving to better serve them. There are many ways to request feedback, but it's most effective when clone immediately following an interaction with a customer.
