Sales Matrics For A Better Marketing Strategy
SALES MATRICS FOR A BETTER MARKETING STRATEGY
Sales Matrics For A Better Marketing Strategy
1. CUSTOMER ACQUISITION COST (CAC)
YOU HAVE TO KNOW HOW MUCH IT COSTS TO ADD MORE CLIENTS TO YOUR BUSINESS. YOUR GOAL SHOULD BE TO KEEP THE NUMBER LOW BECAUSE THAT IMPLIES THAT YOUR STRATEGIES ARE WORKING AND YOU HAVE TO SPEND LESS MONEY TO GET CUSTOMERS.
2. CONVERSION RATE
IT GIVES YOU THE PROPORTION OF ACTUAL PURCHASES OR SUBSCRIPTIONS TO THE NUMBER OF LEADS, SITE VIEWS, VISITORS, POSTS, OR EMAILS IT TOOK YOU TO GET THOSE CONVERSIONS OUT OF YOUR SALES PIPELINE.
3. SALES PIPELINE VELOCITY
THE SALES PIPELINE IS THE ENTIRE SALES PROCESS, STARTING WHEN YOU MAKE THE FIRST CONTACT WITH THE BUYER AND CONTINUING UNTIL THE DEAL CLOSES.
4. AVERAGE LEAD RESPONSE TIME
USE AN EFFICIENT EMAIL WORKFLOW SYSTEM THAT SENDS QUERIES TO THE RIGHT PERSON AND—JUST AS IMPORTANT—STAYS ON TOP OF ANY SOCIAL MEDIA INQUIRIES. YOUR B2B WEB DESIGN AGENCY SHOULD BE ABLE TO HELP YOU SET UP A PROCESS WITH EMAIL NOTIFICATIONS.
5. CUSTOMER LIFETIME VALUE
YOU CAN CALCULATE CLV BY MULTIPLYING THE AVERAGE LENGTH OF TIME A CLIENT IS WITH YOU WITH THE MONEY THEY SPEND ON YOUR BUSINESS IN EACH PERIOD. YOU WANT THAT NUMBER TO STAY HIGH, BECAUSE IT MEANS YOU ARE RETAINING YOUR CLIENTS.
