Off Page Seo Tips For 2021
Off page seo tips for 2021
Off Page Seo Tips For 2021
- 6. Bonus
What is off-page SEO?
• Off-page seo refers to the activities you do outside of your website to improve the ranking of your website on search engines like Google.
• If you want to rank in top positions on Google you need to do off-page seo along with on-page seo.
These off-page seo tips will help you rank higher in Google and hence you will get more traffic, leads and revenue that comes with it.
1. Analyze your competitors' backlinks
• Use tools like ubersuggest, href or semrush to do this.
• Export this data on a spreadsheet and approach the high DA websites from which your competitors are getting powerful links and try to build your links there.
2. Improve your internal linking
• Aim for every page on your site to have 2-3 links from existing pages linking to it.
• Use screaming frog tool to find out the pages that need links.
3. Fix your 404 errors
You get 404 errors for the pages that do not exist on the website.
• 404 error may appear due to broken links on your site means you have linked your content to pages that you have deleted or do not exist.
• Find your 404 errors using screaming frog tool and fix them
4. Evaluate your link building Opportunities
• Link building is one of the most important activity when it comes to off page seo.
• Decide which link building approaches like guest blogging, broken links, social sharing or paid advertising will you choose as per your available time, budget and resources.
5. Steal the broken links of your competitors
Find a domain you'd love to earn a link from (or check a competitor's backlink profile) • Check for broken external links with tools like Xenu or Ahrefs. • Publish content on your site that can replace that broken link. • Approach website admin or editor to replace the broken link with your content
6. Bonus
Update you local citations or directory profiles like Google My Business to improve your off-page SEO.
