Make Your Logo Responsive!
Make your LOGO RESPONSIVE!
Make Your Logo Responsive!
Why design responsive logos are so important?
One of the biggest benefits is that you can optimize legibility & recognizability for your brand. 4
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The difference!
Most logos became illegible when scaling down. To avoid this you should use responsive logos in your branding.
1. Step 1: Develop at least 4 different versions of your logo.
To have enough options for each situation regarding the size or type of design, you should have at least 4 different versions varying in amount of details and dimensions (prefer scaling down).
2. Step 2: Add or remove details when changing size.
The smaller the logo will be seen, the less elements should be kept to retain legibility and recognizability. The easiest way to do this is to design the main logo with all elements and start remove or simplify elements for each vers.
3. Step 3: Use the most important elements for recognization.
Each logo has to be recognized as same brand. Keeping the essential elements is an absolute must to develop a responsive set instead of ending up with 4 different logos. identify what your main elements are.
4. Step 4: Develop and optimize for multiple circumstances
Like I said, one of the biggest benefits of a responsive logo set is that you can maximize legibility and recognizability for each size and type of communication. From business cards to billboards, from signage to social medias....
5. These brands did a great job!
They all used the most recognizable characteristics to lead throughout their responsive logo set. F.ex, the "D" icon from Disney is enough for most people to recognize which brand it is.
6. Important tip:
If your client isn't convinced about the importance yet, make it visual.
