How To You Measure Brand Awareness On Social Media
HOW TO YOU MEASURE BRAND AWARNESS ON SOCIAL MEDIA
1. BANNER
THE NUMBER OF TIMES YOUR CONTENT HAS BEEN VIEWED, INCLUDING REPEAT VIEWS FROM A SINGLE PERSON.
2. REACH
THE NUMBER OF PEOPLE WHO HAVE VIEWED YOUR CONTENT. A GROWING ORGANIC REACH MEANS YOU'RE GROWING THE SIZE OF YOUR AUDIENCE BY GAINING FOLLOWERS OR EARNING SHARES
3. ENGAGEMENT
THE NUMBER OF LIKES, COMMENTS, AND SHARES YOUR POSTS RECEIVE, OR THE AVERAGE NUMBER OF LIKES, COMMENTS, AND SHARES PER POST. THIS SHOWS HOW MUCH PEOPLE INTERACT WITH YOUR CONTENT,
4. BRAND MENTIONS
THE NUMBER OF TIMES PEOPLE MENTION YOUR BRAND IN THEIR POSTS, WHETHER THEY TAG YOUR PROFILE OR JUST MENTION YOUR BRAND NAME. THIS SHOWS WHETHER THERE'S ANY BUZZ AROUND YOUR BRAND.
5. SHARE OF VOICE
THE PERCENTAGE OF TOTAL MENTIONS IN AN INDUSTRY THAT MENTION YOUR BRAND. RAW IMPRESSION OR REACH NUMBERS MAY NOT MEAN MUCH TO YOUR COMPANY IF YOU DON'T KNOW HOW YOU'RE PERFORMING RELATIVE TO YOUR INDUSTRY.
6. AUDIENCE SENTIMENT
THE EMOTIONAL TONE OF POSTS ABOUT YOUR BRAND. A HUGE NUMBER OF BRAND MENTIONS OR IMPRESSIONS CAN BE FOR THE WRONG REASONS-LIKE A PR NIGHTMARE-SO TRACKING WHETHER YOUR BRAND MENTIONS ARE POSITIVE OR NEGATIVE MAY BE A NECESSARY PART.
