How To Acquire Customers? -19 Traction Channels Part 2

Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients 
81% of SP1Bs still rely on email as their primary channel for customer acquisition because of its high opening rate of 21% ) 

Using engineering time to create useful tools like calculators, widgets, and educational microsites to get your company in front of potential customers. These tools then generate leads and expand your customer base e.g. Hubspot's Marketing Grader.

Building a strong relationship with specific bloggers falling under the same niche as your business/business ideas. They'll be more likely to reference you and share about your business more often.

Business development is the process of establishing partnerships and agreements with other companies or startups to promote each others' products or services

A type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts e.g. Amazon Associates

Use of existing platforms (such as Instagram, Facebook, Android OS, i0S, etc) to promote your product or service. e.g. Spotify - Sharing of music on different platforms 

A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services.

Offline event is similar to a Trade Show but it is more of hosting your own event entirely instead of waiting for a specific day and competing with different businesses.