7 Tips To Craft The Best Instagram Bio

Include your logo 
Your company should look picture perfect on Instagram, and every other social media platform, at all times. A great way to ensure consistency throughout your online presence is to use your brand's logo as your profile picture. 

Optimize your name 
There are only two factors that Instagram's query takes into consideration in searches: your name and your username. Yet, when users search for your business on Instagram, they will undoubtedly type in the actual name of your business. 

Make your one link count Since you can only include a limited amount of information in your Instagram bio - which is clearly not enough to describe the many things you do as a business - you'll need to link to a website that shares a deeper knowledge of your business. 

Answer the basics 
• What do you generally do? • What do you do best? • What makes you different? • Why should your audience care? 

Think like a search engine 
Although your Instagram bio has nothing to do with actual SEC and making your information more searchable, you should still put some emphasis on your keywords. 

Express yourself 
As serious as your business is, Instagram is a platform for being playful and entertaining. For example, look at how these brands used funny Instagram bios to convey their personality in even the tiniest of spaces. Engaging accounts with large numbers of followers are typically both personable and creative. 

Add a sprinkle of hashtags 
These keywords or phrases preceded with a # symbol are more than just a fad for teenagers. First of all, they make your content searchable. Additionally, since Instagram recently enabled the use of them in bios, their usability has skyrocketed.